Here are three key things that you want to do squeeze juice out of your LinkedIn profile so that it represents the best version of you and helps potential clients want to know more about your business.

1. Change Your Headshot

Your headshot is your introduction on LinkedIn. Having a good one is essential to being successful on LinkedIn.

If you’re choosing between more than one headshot, use a photo comparison website for people can vote between two photos that you give them the choice of your professional headshot. This will help you know what the public thinks about your LinkedIn profile photo and not just which one you think will work best.

2. Update Your Job Title

If you’ve switched careers, remember to change your job title. Adding variation to your titles will give the perception that you have, in some way, increased your knowledge with each job that you have gotten.

3. Create a Headline that has Impact

Think about who you’re looking to attract to your profile. Would they be impressed by the first three sentences in your LinkedIn profile? If you’re not sure, then you’ll want to create a headline that has immediate impact for your target audience. Here is a simple formula you can use:

Helping [name your target audience and or/industry] do/make/increase [xyz] through [say what you do] so that they can [what is the end result].

4. Expand Your Network

Since LinkedIn is all about networking, the best opportunity for you to be connected to who you want to work with is going to be by increasing the size of your network.

Before you connect with someone, see if they have a lot of interaction within the LinkedIn network. Do they come in a lot of other posts? Do they post a lot of articles themselves? Have they given at least 5 recommendations?

What Should I Do From Here?

Now that you have these tips, compare them to your current profile and see what you can do better. LinkedIn is an open network, waiting for you to make the best of it. If you want help creating a plan for leveraging LinkedIn as well as your other social media profiles, check out my program, Social Proof.

What I Recommend From Here: Now that you have these tips, compare them to your current profile and see what you can do better.

LinkedIn is an open network, waiting for you to make the best of it. If you want help creating a plan for leveraging LinkedIn as well as your other social media profiles, check out my program, Social Proof.