If your website website makes about as much sense
as the drawing wall at the Crayola factory, you’ve got a problem.
You’re in business and you’re crushing it.
Meeting with clients, answering emails, sending out estimates, self-care and mindfulness, being the all around go-to person for your team. Boom! You’ve got this down.
Your website tells a different story and is spitting on you worse than a talkative senior citizen who skipped their denture day (and they know it; don’t play).
Did you know that
97% of clients say that small business websites are ineffective?
Or that 78% of your customer base is Googling you at any given time looking for what you have to offer?
If your audience puts such a high value
on your website, why aren’t you?
There’s no short way around it: small business owners and entrepreneurs (I’m lookin’ at you accountants, healers, contractors, speakers, nonprofits, consultants, fellow creatives, writers … all of you!) need a digital storefront: a remarkable website that makes clients say yes to you without you having to spend what should be sleeping hours nurturing a sale.
You did your website solo and it’s okay, but it’s not bringing leads to your inbox.
Your social media profiles look more like the photo album of a business that’s closing instead of thriving.
Your visual marketing materials scream DIY and look like everyone else’s marketing materials.
There is a formula to your website and lead generation.
That formula–along with creative marketing–is my passion.
I’m Kimberly and I help small businesses & entrepreneurs turn their website into a client generating hub.
My catchy title is Visual Brand Architect (fancy!). More simply stated, that means that I want to see small businesses & entrepreneurs knock their website and social media game out the park and create actionable, measurable strategies for them to do that, so they can stop playing the DIY designer and digital marketer role in their business and focus on what they want to: serving their clients.
So who am I?
… and why do I know about this stuff?
(or How I Learned to Increase Website Leads by 35% in 3 months)
Back when people still called the Internet by it’s plural name, “Internets,” I was fiddling around with webpages on AOL. It was fun and I was intrigued by being able to build on a blank canvas and turn it into something people talked about.
So, I taught myself HTML … and loved it!
From AOL, I graduated to *queue music* Geocities! After conquering that, I moved on to Homestead.
(After you Wikipedia these companies, stop laughing. They were the bees knees of their day.)
Fast forward a few years and I expanded my skills. I was all about Flash, Dreamweaver, and many of the pioneering products for designing on the web. A result of my self-teaching and classroom learning brought me my first industry award for a website I did for an upcoming country artist.
During that time, I was learning about what helps a site achieve set marketing goals and not just look pretty. For about 6 months, I tested theories then put what worked into action. The result of my first website design with my knew information enabled a women’s conference to see an increase in registrations by 75% within 3 months and they exceeded their attendee goal. I was able to help do the same for one of the largest music festival stages in the Northeast region of the U.S.two years later.
That’s when I decided to help small businesses and entrepreneurs get those kind of results with their websites and I haven’t stopped since.