The first step towards making your business website wow your potential customers is creating a functional website that loads across devices.
This ensures that the largest slice of your customer base is able to access your website, make purchases, and share your content across social media.
Sure, you could skip these things and just get your website up without them, but if you want to optimize your website from the get go with some super simple tips then keep reading.
At the end of this post, you’ll be able to put these four steps to wow your customers on website within an hour–even if you aren’t sure where to start or have tech knowledge.
Create a Functional, Responsive Website
When you hear someone say that a website is “responsive,” that means that it loads seamlessly across different types of devices without any glitches or weird formatting problems. A responsive website will lead to more e-commerce sales, better online user experiences, and more satisfied customers. Visit the Reference section at the end of this article for a step-by-step guide towards making your website more responsive to your customers.
Try Adding a Blog
Adding a blog to your website makes your brand come to life because it allows you to respond to customers and tell them a little more about your products and industry. You can even use a blog to give customers a day-in-the-life tour of your factory or a rundown on new products on deck.
Your website should have lots of information about your industry and services. Your blog is a great place to talk about each of your products and put them in the context of your other services and the overarching industry. Make sure it offers real, substantive value to your customers, giving them something that they can’t get anywhere else.
A blog also vastly increases the chances of being found on major search engines like Google. Why? Because a blog is one of the cornerstones for content marketing and search engine optimization. Search engines rely on more than keywords to steer customers towards reliable websites: They look for amazing content…like the kind of content that could come out of your future blog.
Make the Experience Engaging and Stress-free
Making the design of your website simple yet effective will keep people engaged long enough to explore a bit. A homepage with your business logo, a light background, and clear text that allows users to find their way around is a must. That said, at least one of your pages should probably have a video or audio-visual component to pull users in. Remember to listen to your customers and pay attention to reviews. It could help alleviate any unnecessary stress or frustration on the part of the customers.
Test Your Website
Minimizing load time on all of your pages and check your page abandonment rate. If your pages take more than 10 seconds to load, you’ve already lost potential customers. Also make sure to check both internal and external links and forms. Finally, get a friend to hop on your website to perform a bit of usability testing. Having a fresh pair of eyes looking at your site can yield valuable insights you never would have thought of on your own.
What I Recommend: If you built your website and can do these changes yourself, set aside about an hour to go through your site and see how it stacks up on each tip.
If you’re not as technically inclined, you can hire someone to do the process for you and save your time and energy.
If you need help with your website, we are here for you! Ditch your website shame and talk to us today about getting your website right to where it needs to be.
Hi, I’m Kimberly and I’m all about helping
passionate entrepreneurs, consultants, & small biz owners love their websites again & get more clients by igniting their digital marketing.
Let’s talk! Schedule a complimentary 30 minute Discovery Session with me here (directly on my calendar) to make your website into a remarkable online marketing hub for your business.