Give Back to Your Community

Once you have that established, you can build loyalty to your business by giving back to those that support your endeavors. Host a fundraising event to support a youth sports team, or a local charity, or a community project. You could even try donating items to philanthropic auctions. These are all easy and cost-effective ways to show your community that your business cares and to encourage a loyal customer base.”

Collaborative Offices

Sometimes your office space can limit creativity. It can be helpful to work in a shared space environment to promote an atmosphere of brainstorming and idea-sharing. The growing trend of collaborative office space is at the forefront of progressive business. The encouragement of more collective thinking to achieve a common goal within your workplace will help your business to grow and thrive.

Harness the Power of Social Media

There is no easier way to get your company name out there than through the power of social media. Not only does this cost your business virtually nothing, but the reach of various social media outlets is also unmatched by other forms of advertising. Leveraging social media can help you promote your business through these outlets, while also serving as a tool to engage in active social listening. Use your social media channels as a vehicle to listen to what current and potential customers are saying and then use these insights to work to grow your business.

Active Employee Engagement

Your employees are your most valuable resource so use them wisely. Savvy business leaders understand the importance of engaging their employees and encouraging a sense of ownership to motivate them to work harder. Setting up a tangible reward system for employees as an encouragement to meet goals can also pay big dividends when looking to grow your reach.

As a small business owner, you can use the power of your employees, the community in which you operate, social media, and your office space to work together to achieve all of your business process goals.

What I Recommend: Find sponsorship opportunities in your local community that will allow you to present your business for 2 – 3 minutes.

This is a quick and easy way to help your business grow through partnerships or by finding new business.