It’s finally happened. You got your website done!
It’s new, it’s shiny, and in three months it will be old and you’ll be back to square one: you have an out-dated website.
Now, you have two choices. 1) proceed to bang your head on the desk, mumble, groan, and shake your fist in the air. And cry. For 30 minutes.
Or, option 2) set aside three hours to get your website back into shape.
If you’re anything like the 66% of other small business owners, updating your website can be like trying to figure out a pre-calculus equation where you eventually just take your best shot at it and walk away.
It shouldn’t be that complicated–and it doesn’t have to be.
There are 3 ways you can update your website today that take one hour … total. Here’s what to do.
Here are the steps I give to my clients so that they can keep their website as up to date as possible. Each of these should take about 18 minutes.
1. Give Your Copy Some Personality
Copy is the James Bond of the website world. No one wants a swagger-less James Bond. If your website copy is still chock-full of stiff business terms like, “We pride ourselves on,” and “Contact us today to find out … ” Then your voice is what’s missing from your copy.
Take five minutes to evaluate your business voice and use that voice in all of your website copy. You’ll find that clients will be more responsive to you and also more interested in what you want to say and sell to them (which are the first steps in a sleaze-less sale).
2. Check Your Photos
Visuals are the first thing that move the brain of your clients. If you’re pictures haven’t been updated, this is an easy, subtle way to trigger to your clients that your business isn’t too active. After all, 78% of people validate a business based on their website.
Pictures are prime real estate on your website. Adding a client testimonial with their photo or a before & after or a new image for a blog post signals that you haven’t gone the way of the dinosaur. If you have photos you haven’t used or testimonials without pictures, that’s a great place to start to update your visuals.
3. Turn Off The Rotating Pictures Anywhere on Your Site
A homepage carousel is the virtual equivalent of “squirrel.” By the time someone reads what’s on the first image, the image has moved on to he next. So now how do they get back to what they were looking at? The end result will usually be frustration, a huff and puff, eye roll, and click out of the site or onto another page trying as they go on a treasure hunt to find the three words they did catch on that last image!
Stop the madness. Help them out and increase your site’s retention rate by turning rotating images off on any page on your website.
What I Recommend From Here: Schedule three hours this week (not on the same day), and go through all of those things on your website from the list. Remember, only spend 18 minutes on each thing. Set your timer and fix away.
Hi, I’m Kimberly and I’m all about helping
passionate entrepreneurs, consultants, & small biz owners love their websites again & get more clients by igniting their digital marketing.
Let’s talk! Schedule a complimentary 30 minute Discovery Session with me here (directly on my calendar) to make your website into a remarkable online marketing hub for your business.